Process

We create engaging products by identifying pressing problems and developing simple solutions.

Our process allows us to learn quickly and iterate rapidly. It has four pillars: define, design, develop, deploy.

Define

Develop empathy for the market and discover the problems and stories that shape it.

• Mine insights and likely adopters from the wealth of data on the web.
• Get out of the office to talk with and observe potential adopters in their typical environment.

Design

Determine what problems to solve and what the solution looks like.

• Come up with potential solutions using brainstorming and mindmapping.
• Flesh out ideas with high-level sketches in pen and paper.
• Quickly test layouts and functionality with clickable HTML wireframes.
• Make it beautiful with a visual design pass.

Develop

Build the product with clean, tested code that serves as a solid foundation for the future.

• Get insanely far with minimal effort by leveraging the latest technology: HTML5, jQuery, MongoDB, Node.js, and Ruby on Rails.
• Use agile development to ensure that no work is wasted and everyone stays on the same page.

Deploy

Quickly get the product in front of as many people as possible to learn from feedback.

• Initially deploy to services that you never have to worry about maintaining or upgrading.
• Scale your technology when success requires.